Making a new image and launch for old and strong brand is not an easy mission.

But LASHEEN used to accept challenge always.

ROYAL CROWN is the new advanced line for old brand “Crown”, the client needs to penetrate the premium market with new sub brand “Royal” to the old one “Crown”.

We give the task the full study for the shoe polishes market, we suggest this new mould with the funky design way to target the youth.

For 2012 this style is new and trendy.